Vast Majority (80%) of US Households Have a Home Network Router; 28% Report Intentions to Purchase – PR Newswire

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– Elizabeth Parks will be sharing the company's most recent data at Wi-Fi World Congress USA 2024 on April 23 in Sarasota.

Consumer Electronics Dashboard Reveals 80% of US Internet Households Own Home Network Router

Parks Associates' *Consumer Electronics Dashboard*, based on surveys of 8,000 US internet households, shows that 80% of households in the US own a home network router. This data will be presented by Elizabeth Parks at Wi-Fi World Congress USA 2024 on April 23 in Sarasota, Florida, as part of the session "Present & Future of Smart Home IoT, Smart Building IoT."

– A study reveals that 28% of households in the United States plan to buy a home network router or Wi-Fi extender in the next six months, which is an increase from 25% in Q3 2022. The surge in planned networking purchases might be due to the higher number of laptops, desktops, and printers acquired during the COVID-19 pandemic. This suggests that consumers are searching for ways to enhance the connectivity and efficiency of these devices.

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– A study reveals that 28% of households in the United States plan to buy a home network router or Wi-Fi extender in the next six months, which is an increase from 25% in Q3 2022. The surge in planned networking purchases might be due to the higher number of laptops, desktops, and printers acquired during the COVID-19 pandemic. This suggests that consumers are searching for ways to enhance the connectivity and efficiency of these devices.

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"The increase in popularity of home networking equipment has become essential in today's world, particularly with the growing trend of working remotely and digital lifestyles," emphasized Sarah Lee, a Research Analyst at Parks Associates. "This growing demand highlights a broader societal shift towards depending more on connectivity for work and personal reasons."

According to research by Parks Associates, 61% of households in the United States with internet access have someone who works remotely. Improved home networking technology like fast routers, mesh Wi-Fi systems, and smart home hubs have made internet connections more reliable and seamless. This is essential for various activities such as entertainment, smart home usage, personal communication, and remote work settings that require stable internet connectivity.

Consumer Insights Dashboards

The Consumer Insights Dashboards offer quarterly survey-based consumer research for 8,000 and 10,000 US internet households. This data tracks important market metrics like product or service adoption, household spending intentions, churn rates, and relevant information on top industry players. The Dashboards are regularly updated and subscribers have access through an annual subscription.

Parks Associates is organizing CONNECTIONS™: The Premier Connected Home Conference from May 7-9 at the Hilton Dallas/Plano Granite Park Hotel in Plano, TX. The conference will include a keynote address by Anil Guntupalli, Vice President of Technology and Product Development at Verizon.

To arrange an interview with an analyst or request specific data, please reach out to Mindi Sue Sternblitz-Rubenstein at [email protected] or 972-490-1113.

Parks Associates Overview

Parks Associates is a well-known market research and consulting company with a focus on emerging consumer technology products and services. Established in 1986, Parks Associates offers business intelligence and research services using its unique methodologies, which include regular surveys of 10,000 internet households.

– The company specializes in a wide range of industries such as home security, streaming video, broadband services, digital media, gaming, Wi-Fi, connected health, consumer electronics, home control systems, energy management, and tech solutions for various markets including multi-dwelling, small-to-medium businesses, and commercial buildings.

Each year, Parks Associates hosts several industry events and webinars where leaders gather for insights and discussions. The firm's conferences include CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. [Parks Associates Website](https://www.parksassociates.com)

– Connect with Parks Associates on LinkedIn, Facebook, and Instagram for updates and information.

– Contact information:

– Mindi Sue Sternblitz-Rubenstein

– Parks Associates

– 972.490.1113

– [email protected]

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